Senior Associate - Public Relations - Marketing & Communications

PURPOSE OF POSITION: To proactively research; package and pitch positive stories about important work going on at the medical center for placement in local; regional and national media outlets to improve brand awareness and reputation for Cincinnati Children's

·Planning & Execution
Actively engages in department activities and planning processes. Attends PR team, department meetings; and other meetings of hospital departments as needed or requested. Monitors the news media and researches trends in media to ensure efforts are maximized. Regularly connects with internal divisions/departments, i.e, 'beats' to find story leads. Beats include: Allergy/Immunology; Behavioral/Mental Health (including ADHD, Autism, School Crisis Center); Child Life; Development; Emergency Medicine: Endocrinology/Diabetes; Mayerson Center/Child Abuse; Obesity/Nutrition; Outpatient Centers; Perinatal Institute/Neonatology; Seasonal/Evergreen/Topical; Project Search. Writes, edits and produces print, video, web-based and multi-media advisories, press releases and other materials as needed to tell medical center stories. Helps develops and maintain updated crisis communication plans; Participates in crisis drills and activities. Supervises and develops interns and temporary employees in Media Relations. Trains and serves as a spokesperson on behalf of the medical center.
·Customer Service
Provides informal media training for hospital personnel who are asked to do interviews. Listens, evaluates and responds in a timely manner to requests for news media and Public Relations support from colleagues throughout the medical center. Develops relationships and maintains contact (in a variety of ways) with colleagues in Marketing and Communications, beats and hospital leaders to remain current on issues and opportunities.


·Bachelor's Degree in Journalism or Communications or related discipline
·7 or more years of progressively responsible experience managing media relations AND public relations in a large, complex organization, within a healthcare environment

·Master's Degree

Unique Skills:
- Professional public relations experience and training
- Experienced at creating comprehensive public relations plans
- Experienced at social media, self-publishing (blogs, web, paid distribution channels), developing and promoting leadership platforms, speaker bureaus and success metrics
- Agency management
- National media relations
- Crisis communications
- Integrating PR and marketing