·Planning and Execution
Oversees major marketing programs and initiatives; Identifies when to modify plan based on need, anticipates future needs; Oversees annual strategic marketing plan creation and oversight; Leads internal teams to execute all marketing activities, including but not limited to direct marketing, web site content, online marketing, advertising; Develops and implements message strategy for assigned programs; Creates tracking and results measures; Compiles tracking and results measures; Identifies means of tracking and measuring for marketing initiatives; Regularly reports project status and results to clients, team, and directors. Oversees development and tracking of project budgets; Manages marketing research as assigned; Stays abreast of industry trends and best practices and brings those to the team to make improvements; viewed as subject matter expert; Attains competitive knowledge of major programs; Anticipates new work for major programs and initiative and recommends solutions; Contributes to total effectiveness of marketing team and department to increase referrals and enhance reputation of the organization; solving problems proactively, offering creative ideas, and working as a positive, engaged team member.
Maintains good client relationships; Client relationship manager for major programs; Manages expectations, identifies potential issues and plans resolution; identifies when appropriate to take issues up the chain of command; Communicates progress of plan and success measures with directors and others; Provides marketing communications counsel to departments and programs throughout organization; Assists senior director in assorted duties and projects; Develops and maintains relationships with internal customers, senior management, other critical partners.
Ability to work efficiently and meet deadlines
Considering multiple perspectives or challenging traditional assumptions; formulating unusual, clever ideas or developing new insights; astutely identifying new ideas that will improve organizational functions, products, or services
Recognizing when sufficient information has been obtained to make a decision; evaluating available alternatives and using sound thought processes and relevant experience to make the optimal choice in a timely manner; making difficult decisions even in highly ambiguous situations
Understanding and showing respect and appreciation for the uniqueness of all individuals; leveraging differences in others' perspectives and ideas; appreciating cultural differences and adjusting one's approach to successfully integrate with others who are different from oneself
Taking responsibility for guiding others' actions and providing direction to a group; stepping forward to take the lead in addressing difficult issues and making tough judgment calls
Formulating credible, effective, long-range strategies to attain overarching organizational objectives; anticipating future trends, as well as potential threats or opportunities; accurately predicting how strategies will play out
Proficiency in basic computer applications such as Microsoft Office (PowerPoint, Word, Excel), e-mail, and internet
·Independence and Teamwork
Ability to work autonomously, with independent judgment, as well as in a collaborative team environment.
Demonstrates an independent work initiative, sound judgment, diplomacy, tact and professional demeanor
Excellent verbal, written and/or interpersonal communication skills